Since 1987, Disney World has capitalized off a series of popular television commericals featuring NFL players, typically the Super Bowl MVP, shouting the phrase "I'm going to Disney World!" while celebrating the team's victory immediately after the championship game. These commercials have also promoted champions from other sports, and winners of non-sport competitions such as American Idol. The popoular tagline has even made its way into two of my favorite shows growing up, The Fresh Prince of Bel-Air and Full House. But, what's so great about Disney World anyways?
Based on the reaction from these Atlanta, GA children, apparently not much. Maybe Disney World needs a new advertising strategy, or, maybe this year we will see our next Super Bowl MVP change the tagline to "I'm going to -- eh -- Chattanooga!"
I can only imagine the field day the tourism department in Chattanooga is having trying to capitalize on this new video. Way to go Chattanooga!!! Thanks for helping the world realize what I've always known -- Tennessee really is the "happiest place on Earth!"
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